Revenue Data Platform for Financial Services
Data-Driven Revenue Growth in Financial Services
Financial services struggles to innovate in a quickly shifting economic landscape. New fintech startups chip away at long-established revenues, and consumer trends demand more attention from brands.
Revenue Data Platform (RDP) enables revenue growth in financial services by increasing strategic agility - a fancy way of saying: RevTech helps you act smarter, faster. By integrating with legacy systems such as FIS and FiServ, and incorporating marketing and sales initiatives, RevTech produces accurate recommendations for driving sustainable revenue growth.
This can mean presenting low-hanging fruit in terms of markets to advertise in, customer segments to engage, or new product opportunities to prioritize. Leveraging statisitcal modeling (embedded in machine learning algorithms) originally pioneered by financial services firms, RDP uses industry approaches to drive industry innovation.
Why is Data-Driven Revenue Growth Imperative for Financial Services Companies?
Financial services - from banking to insurance - need to speed up to meet the shifting political and sociological landscape of today. Digital media alone has forever changed and sculpted the way banks and insurance firms interact with their customers. Winning in an app economy, for instance, requires insights and intelligence at a rapid pace.