Our Thinking

Omni Funnel
The Marketer's Complete Map
of the Customer Journey

WHY WE MADE “THE COMPLETE MAP OF THE CUSTOMER JOURNEY”

Modern marketers are faced with the daunting task of integrating the physical with the digital, creating seamless customer experiences. Unfortunately, we couldn’t find helpful resources for mapping the customer journey in a way that includes all offline/digital touchpoints. Most marketing funnels are too linear and vague – citing “Awareness, Consideration, Loyalty” etc. and other abstracts.

Marketers need useful information. We hope you find this insightful and meaningful for your existing marketing needs. Download directly below:

 

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Marketing today is through everything to everything. This document details our thinking about the customer journey - outlining each touchpoint and possible path for the customer. Any industry, business model or marketing program can find its marketing investments and sales channels in this diagram.